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This Casio Watch Gets Me a Ton of Compliments, and It Only Costs $12

Casio Women’s Analog Watch, $12
Casio Women’s Analog Watch, $12
Graphic: Ana Luisa Suarez

For some, buying a watch can induce the same choice paralysis as choosing a meal off of a diner menu. There’s so much to consider when buying a watch — analog or digital? Leather, steel, plastic or fabric? Big face or small? Smart or… dumb? Then, there’s the added stress of wealth signaling.

Of course, in the age of smartphones, it’s no longer necessary to even own a wristwatch. Personally, I love wearing a watch because it makes me feel put together and prevents me from unnecessary screen time. It’s also much easier to surreptitiously check the time on my wrist when I’m on a bad date.

A few years ago, while working as a restaurant host (a job in which it would be inappropriate to constantly check the time on my phone), I came across this black Casio analog watch in a store around the corner from the restaurant. I was sold by its price tag (I bought it for $20, but found it online for just $12), minimalist profile, easy-to-read face and small size.


I have a tiny, child-size wrist, so buying a watch is usually difficult for me. Trying them on is always a Goldilocks-like situation; either the band is too long, or the face is too large. But at just 25 millimeters, the face of the Casio watch is smaller than a quarter, and the band has enough holes to accommodate adult and child wrists alike. For those who prefer a more utilitarian vibe, a slightly larger, men’s version exists too.

While it can’t measure your heart rate, carry your credit card information, or accept calls, it does tell the time and won’t sell your data. It’s simple, versatile and relatively durable. I’ve had mine for over two years and despite some minimal scratches on the face, it’s still in one piece, and I’ve only had to change the battery once.

My tiny Casio watch is probably my most-complimented accessory. I can’t tell you how many times someone has told me they liked my watch, and how many times I’ve happily announced, “thanks, it was $20!” (You don’t have to let anyone know how little you paid for it.)

At $12, there’s literally no reason not to buy this watch—unless, of course, you’re a CEO and have a few thousand dollars to drop on a pricey timepiece that affirms your net worth.

If you’ve been looking for the perfect watch, stop searching. This is it.

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