Smartwool Turns Their Merino Socks into Your Canvas

This merino goes to eleven.

Lamenting the lack of loudness in your favorite pair of merino socks? Your favorite sock maker just changed that with a new print-on-process I got eyes (but not feet) on with at Outdoor Retailer in January.

Basically, merino yarn is typically pre-dyed, but with Smartwool’s new, still-in-America system, the stitched sock is printed on in 360 degrees, which I expect will open the floodgates for custom sock creations and more wild styles in the future.

For now, you no longer have to choose between moisture wicking and style.