Just as Casper upended the mattress industry, and Warby Parker exposed the eyeglass cabal, Away hopes to disrupt the luggage world with its direct-to-consumer hardside bags.
My lovely coworkers bought me a set of these as a wedding gift, and I couldn’t resist documenting all of the cool features in a series of gifs.
Prices range from $225 for a carry-on to $295 for a massive checked bag (though you can save a bit by bundling them), and while you could certainly find cheaper luggage pieces of luggage, those are great prices for hardside bags with all of the features you see above, plus a limited lifetime warranty.
Update: To comply with new FAA regulations regarding checking lithium batteries, Away’s new suitcases now ship with a battery pack that can be ejected in seconds, without removing any screws. For owners of Carry-Ons produced before the change, Away is offering three options.
1) Mail in your bag (for free) and Away will replace the battery module, and send it back. This can take up to four weeks.
2) Make an appointment and bring your bag to an Away retail store in New York, Los Angeles, San Francisco, or Austin to get your battery module replaced for free in 15 minutes.
3) Away will send you a free kit to replace the battery module yourself. They say it should only take about 15 minutes, and you can see the process in action here.