You probably already have a pretty good idea what you want a pomade to do, but that doesn’t mean you know where to find it or can afford it. Rudy’s pomade costs around the same per container as most high-end options, but dwarfs the competition volume-wise with 4oz of product per jar.
Matte is probably the best option for most people- easy to style and re-style, medium hold, and not shiny. Clay offers a great hold without any crispiness, but I’m still far too lazy to use a product I have to soften in my hands before applying.
Shine on, or don’t.