Take the Cringe Out of Periods with Pinkie, the TikTok-Approved Brand for Tweens

Period care doesn't have to be embarrassing, and Pinkie's making a change.

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Pinkie products are perfect for back-to-school season.
Pinkie products are perfect for back-to-school season.
Graphic: Elise Caplan

Tweens have suffered through embarrassing period talks and care products with parents long enough. And we’re here to say it’s going to end now. Say goodbye to those cringey TV ads and overly pink advertisements, because Pinkie is changing things up for real. It was created all in a bid to help tweens and teens ease into period care with products designed specifically for them. And they’re cornering a particular area of the market, seeking to reach families who want products that are organic and age-appropriate for girls as young as eight. We recommend checking out the products at Target (in-store and online), where they start at $10.

Pinkie period care products | Target

Pinkie has already gone viral (more than 20M views on videos on TikTok) and broken the top 50 best-selling pad list on Amazon with a 4.7-star rating. One happy reviewer called the products “genius”: “all the sizes we need for my tween, cute packaging and no noisy crinkling when she’s at school and needs a pad! Love this brand.” Now that the kids are heading back to the classroom, check out Pinkie’s period care products over at Target. Or just do a little research and prep for the inevitable day you’ve got to start that kind of shopping.


Originally written by Elise Caplan on 7/13/2023 and updated with new information by Brittany Vincent on 8/8/2023 and by Elise Caplan on 9/5/2023.