Vote 2020 graphic
Everything you need to know about and expect during
the most important election of our lifetimes
Commerce Content is independent of Editorial and Advertising, and if you buy something through our posts, we may get a small share of the sale. Click here for more.

This Tiny Ring is Reinventing How You Wear Your Hair Up

Inivisbobble sounds like something your 4-year-old cousin named their new invention, but it’s actually an incredibly genius little thing. It looks like a modified phone cord and it also looks like a hair death trap. The first time I saw one, I was convinced I would end up with half my hair in my hand by the time I tried to pull this thing off of my skull.


But this little swirl of wonderment came out, even from wet hair, without tangling in my almost-waist-length hair. After leaving it in over night, I woke up crease-free. I genuinely couldn’t believe that in all of my 26 years of having long hair, a small ring of resin from Sephora that looks like something you would find in a Pretty, Pretty Princess game, changed everything.

And yet, here we are.

Note: I was distraught after I thought I had stretched mine out to a non-usable girth, but throw it into a bowl of hot water, and it’ll shrink right back down.


Managing Editor, The Inventory | Send submissions to

Share This Story

Get our newsletter