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The Best Canadian Brands to Wear While Watching "Schitt's Creek"

Photo: Hermes Rivera (Unsplash)
Style GirlfriendStyle Girlfriend is the go-to destination for guys seeking not just fashion advice, but lifestyle tips, tricks, and shortcuts - all from a friendly, female editorial team’s perspective. Each week, Team SG will round up the clothes, grooming products and more men need to live their most stylish lives.

Ew David! The new season of Schitt’s Creek launched on Netflix today and you’re not even dressed for the occasion?!

Here at SG HQ, we’re celebrating the return of the Rose family to our (American) screens the best way we know how - by sharing our favorite Canadian brands in honor of the sitcom from our neighbors to the north. And maybe with a cocktail or two at the Wobbly Elm later.


Graphic: Shep McAllister

Based in Vancouver, British Columbia, Herschel has expanded quickly since it was founded by a pair of brothers in 2009 (I know! Seems like it’s been around longer, right?). Named for the town where the two grew up, Herschel’s backpacks, bags, and other accessories often hit #SGapproved “best of” lists.

SG picks:

Little America backpack

Novel duffel bag

Neoprene travel kit


Graphic: Shep McAllister

Latin for “us,” Nobis is a Canadian outerwear brand boasting ethical sourcing and a lifetime warranty for its luxe jackets. This outerwear is...not cheap (it’s gotta keep Canadians warm after all. That’s no small feat!), but the jackets are all machine washable, so at least you’ll save on dry cleaning costs.

SG picks:

Windproof & Waterproof 650-Fill Power Down Bomber Jacket with Coyote Fur Trim, $895

Kane utility parka, $995

Packable Quilted Down Jacket, $575


Graphic: Shep McAllister

Founded in 1962 in Canada, Sorel has long been known for its well-crafted and surprisingly stylish boots. A true “fashion meets function” brand, the company’s footwear offerings look as good tackling hiking trails as they do your city commute.

SG picks:

Madson boot

Waterproof Chelsea boot

Atlis chukka boot


Graphic: Shep McAllister

Founded in Vancouver, British Columbia in 1998, we all have Lululemon to thank for making yoga pants acceptable “getting coffee/going to Target/attending a casual dress code wedding” clothes.

On the men’s side of the store, the brand’s ABC pant has become a staple in athleisure-loving guys’ wardrobes everywhere.

SG Picks:

ABC pant, $128

Metal vent tech short-sleeve shirt

Metal vent tech long-sleeve shirt

Pace Breaker 7” short, $68


Photo: Indochino

Another Canadian company headquartered in Vancouver, Indochino sells made-to-measure suits, shirts, jackets, vests, chinos and outerwear, all produced in and shipped back from China. Some guys may balk at the choices to be made while shopping (How many vents for that suit jacket? What about the lining?! Color of buttons!?!), while others appreciate the MTM experience at an affordable price point.

SG picks:

Hemsworth charcoal suit, $399

Helmsley shirt, $79

Highcliffe mac coat, $345


It’s unclear if this Toronto-based brand is best known for outfitting the Canadian Olympic team for the opening ceremonies or Ted Mosby on How I Met Your Mother (seriously, every hoodie that dude owned was Roots. Did they have a kickback deal in place or something??).

SG picks:

Breathe hoodie, $88

Cabin socks, $19 (two-pack)

Packable down jacket, $178

Naked & Famous Denim

Graphic: Shep McAllister

Every pair of jeans from Naked & Famous Denim is cut, made and sewn in Canada. Designers travel to Japan multiple times a year to find new fabrics, working with denim mills to develop cult-status styles, cashmere blends, reflective denim, and more.

SG picks:

Weird Guy slim fit selvedge denim, $106

Selvedge denim jacket

Skinny Guy jean in black power-stretch, $119-145

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About the author

Megan Collins

Megan Collins started Style Girlfriend to help guys look and feel their best. Today, she and her team share tips, tricks, and shortcuts to a closet that inspires confidence.