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Smarten Up Your Linen with Primary Bedding

Primary isn’t just another pretty set of linen sheets. Their duvet cover snaps to their flat sheet, making it exceptionally easy to make your bed and keep your duvet clean at the same time.

Primary linen is amazingly soft and comes in some great colors, especially that not-millenial pink. Fair warning, if you want the blue, it’s getting phased out soon.

Primary isn’t the only bedding maker to make a duvet easier to deal with. Casper built hidden openings in to their duvet cover to make it easier to snap (not tie) the duvet in.


Primary’s bedding comes with the same 100-night trial that’s become standard across the direct-to-consumer mattress industry, so you don’t need to lose any sleep over trying it out.

Editor Emeritus, The Inventory

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