The 4-star rated Sceptre X408BV-FHD 39-Inch 1080p 60Hz LCD HDTV is only $259.00 at Amazon right now. It was a little cheaper just once on Black Friday of last year, and that didn't last long at all. I love how inexpensive HDTV have become. At any given time, I've got two or more friends who need to buy or replace a TV and I'm always confident when I tell them just to wait for a deal to pop in a day or two. Pop.