Update: This sold out basically instantly after we posted it. Sorry!
iDevice’s smart plug is basically the same thing as a WeMo or TP-Link Smart Switch, except it also works with Apple HomeKit, meaning you can control your lights and more with Siri, or via your iPhone’s Control Center (in addition to Alexa, naturally).
$30's a great price for this model, and while we sometimes see a HomeKit-compatible plug from Koogeek for a little bit less, this one includes energy monitoring and a slimmer design, so I think it’s worth the small price premium.