The Future of Photography Hits a New Low Price Today

Sony’s A7 changed the full-frame photography conversation in the same way that its RX100 line changed the game in the point-and-shoot space. The A7’s size advantage alone makes it difficult to recommend anything else for pro photographers, and today it’s available for a new low price of $1298 with kit lens. Check out Gizmodo’s review for the full rundown. [Sony A7, $1298]


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