The Coolest Tape Measure You've Ever Seen Is Just $20 Today

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Update: Back in stock, if you missed it on Wednesday.

It’s hard to get excited about a tape measure, but this one looks cool as hell. The eTape16 works just like a regular 16' tape measure, but a digital display on the top gives you an easy read-out of your current distance, converts fractions to decimals and imperial units to metric, and will even store a few measurements in memory so you don’t have to write them down.

The best feature though? With the touch of a button, you can start your measurement from the back of the tape measure, meaning you won’t have to bend it around corners when measuring tight spaces. That’s worth the (all-time low) $20 price tag on its own.