While it may lack some of the name recognition of other gaming peripheral manufacturers, this UTechSmart mechanical gaming keyboard has great user reviews, fully customizable backlighting, and a price tag of only $60 with promo code BOQ86MDD, which is a great deal for the features you’re getting.
This is from the same company as the cult-favorite UTechSmart Venus MMO mouse, if aren’t sure of the company’s bona fides.