Merino is taking over my wardrobe one article of clothing at a time, and the pace is accelerating. No longer relegated to that one great pair of Smartwool socks someone gifted you, merino is thankfully becoming the new cotton as mountain base layers become city casual. While companies like Voormi are evolving merino to suit new use cases, Unbound is simplifying with the aim of replacing your basics.
Unbound offers tees, boxer briefs, and ankle socks for men, with a women’s line on the way. Merino never comes cheap, but as a comparison, Unbound’s boxer briefs start at $40, or $35/piece for a three pack, while Saxx, who won your premium underwear vote, comes in at a $45 MSRP for the analogous item.
Similarly, Smartwool, who got your nod as the best men’s everyday socks, has ankle socks starting at prices similar to Unbound on Amazon, excluding add-on items, and you can get a 3-pack of Unbound’s ankle socks for $12/piece.
Unbound’s shirt pricing compares favorably to Voormi and Trew, two of our favorite merino shirt makers who offer more technical products, but more importantly, Unbound shirts look exactly like “regular” shirts, and make the perfect cornerstone for a great travel capsule wardrobe.