If you love inky blacks and vibrant colors—and who doesn’t?—this 55" 2017 OLED LG TV is down to $1597 today on Amazon, or $2597 for 65", essentially matching prices that we’ve only seen from MassDrop to date.
As you’d expect from any high-end TV these days, that gets you a 4K panel and Dolby Vision HDR, but OLED technology means the blacks will be far richer, and the colors more vibrant than any LCD-based screen you can buy. It’ll still cost you, but your eyes will tell you it was worth it.